Luma Privacy Policy

1. Introduction

This Privacy Policy explains how Luma collects, uses, and protects your personal information when you use our website and platform.

Luma is operated by Lantern Digital Ltd, which acts as the data controller for your personal information. We are committed to handling personal data in accordance with applicable UK data protection laws, including the UK GDPR and the Data Protection Act 2018.

Given the nature of our platform, we recognise that some of the information shared may be personal or sensitive. We take this responsibility seriously and aim to handle such information with care and respect.

2. What information we collect

We may collect and process the following types of personal information:

• Name
• Contact details (such as email address)
• Information you provide when booking a demo or contacting us
• Usage data (such as how you interact with our website)
• Any information you choose to share through the platform

Where information relates to other individuals, you must ensure you have the right to share it.

3. How we use your information

We use your personal information to:

• respond to enquiries and communicate with you
• provide access to our platform and services
• improve and develop our website and platform
• analyse usage to improve performance and user experience
• send relevant updates or marketing communications (where you have opted in)

You can opt out of marketing communications at any time.

4. Sharing your information

We may share your personal information with:

• service providers who support the operation of our platform (e.g. hosting, analytics)
• professional advisers where necessary
• legal or regulatory authorities where required

Where we use third parties, we take reasonable steps to ensure your information is handled securely and in line with this policy.

5. International transfers

Some of our service providers may process data outside the UK.

Where this happens, we ensure appropriate safeguards are in place in accordance with UK data protection laws.

6. Data security

We take reasonable technical and organisational measures to protect your personal information from loss, misuse, or unauthorised access.

However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

7. Data retention

We retain personal information only for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required by law.

8. Your rights

You have rights under data protection law, including the right to:

• access your personal data
• correct inaccurate or incomplete data
• request deletion of your data
• restrict or object to processing
• withdraw consent (where applicable)

To exercise any of these rights, please contact us using the details below.

9. Cookies and analytics

We may use cookies and similar technologies to improve your experience and understand how our website is used.

We may use tools such as Google Analytics to collect anonymised usage data.

10. Third-party links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites.

11. Complaints

If you have any concerns about how we handle your personal data, please contact us and we will aim to resolve the issue promptly.

You also have the right to lodge a complaint with the
Information Commissioner's Office (ICO).

12. Contact us

If you have any questions about this Privacy Policy or how your data is handled, please contact us at:

[your email address]

13. Updates to this policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page.